Engagement and Communications

Sero also specialises in strategic engagement, digital marketing and dissemination services for the education and skills sector. Our clients include:

  • Further and Higher Education Institutions
  • City Region teams
  • Local Authority Children & Young People’s Services
  • University Technical Colleges (UTCs)
  • Awarding bodies
  • Sector agencies and professional bodies

The Sero marketing and communications team is led by Liz Wallis, Sero’s Managing Director and a Member of the Chartered Institute of Marketing.

The team is experienced in developing marketing strategies and campaign plans and running all aspects of marketing, including stakeholder engagement and liaison, market research, brand development, online and offline materials, web and social media, video and events, PR and advertising, case studies and newsletters.  Specific services are set out below:

Marketing strategies and campaign plans:

  • Audience analysis, ideas generation, project planning, implementation and reporting

Market research and stakeholder engagement activities:

  • Design and management of surveys, interviews, workshops and conferences to capture requirements, test ideas or prototypes, explore issues, and engage community users with potential developments

Website design and development:

  • Bespoke WordPress website development including microsites for specific campaigns
  • Flexible and responsive maintenance and onward development
  • Google Analytics to review performance

Social media content development and management across a variety of channels:

  • Twitter, Facebook, Instagram, LinkedIn, Storify, Paper.li, YouTube, Blogging
  • Content plans around key events – pre-event, on-the-day and post-event coverage

Copy and multimedia content development for print and online:

  • Brochures, reports, briefing papers, thought pieces, case studies, news pieces, newsletters, social media posts, videos and blogs

Case study material:

  • Researching, setting up and conducting case study visits and interviews
  • Production of written and filmed case study material


  • Copy and multimedia content for bespoke printed newsletters/e-news

Design for print production:

  • Flyers, brochures, newsletters, exhibition materials and promotional gifts

Film production:

  • Storyboarding, scheduling, on-site filming and editing for YouTube and social media


  • Animoto photo/films and PowerPoint

Direct marketing services:

  • Use of Mailchimp and equivalent e-shot and e-news systems
  • Content for e-shots and e-news
  • Analysis and reporting on direct mail campaigns

Event management:

  • Programme design and speaker liaison
  • Delegate invitations and registration system (using Eventbrite)
  • Event logistics

PR and Media services:

  • Campaign plans and key messages
  • Drafting and issuing press releases
  • Liaising with the media including briefings and press conferences

Advertising, specialising in online advertising:

  • Design and implementation of Google PPC, Twitter, Facebook and LinkedIn advertising campaigns to target demographics to drive website traffic, build audiences, generate sign-ups for events or promotions