Educated at University of Cambridge (Modern Foreign Languages, PGCE) and Sheffield Hallam University (MBA), Liz has spent over 20 years managing marketing and communications for product and service organisations serving education and the wider public sector.
She is experienced in the design and delivery of product, service and partnership campaigns and is a Member of the Chartered Institute of Marketing (MCIM). Prior to founding Sero Consulting in 2004, she was marketing director at Tribal Technology and previously in the Fretwell-Downing computing group.
Her portfolio of expertise includes strategic consultancy, market analysis, campaigns, management services and stakeholder engagement. She has consulted on programmes in lifelong learning and enterprise support, working with national and regional partners, and has undertaken executive level business development assignments with private sector companies in the IT and digital sectors.
Her assignments have included:
Discovery Programme (Jisc) – communications and stakeholder relationship management for a national programme working with libraries, archives and museums in the Higher Education and wider public domains
UTC Sheffield (DfE funding) – strategic marketing and student recruitment during the lead-in phase to one of the first University Technical Colleges in the UK
Digital Direction Programme (Sheffield City Council) – overseeing a programme providing specialist support for businesses to harness the potential of the internet and new media for growth
Digital 20/20 (Yorkshire Forward) – responsible for management and promotion of a regional digital economy programme involving universities, colleges and CDI sector employers across Yorkshire and Humber
Unity UK (OCLC plc) – launch and promotion of a new service to 116 library authorities across the UK
- DIVA (Scottish Qualifications Authority) – facilitating a programme of collaboration between 13 global IT and digital media industry suppliers (including Adobe, Apple, Cisco, IBM, Microsoft and Oracle) and Scottish education